WordPress competition for the top spot as the platform of choice is nowhere near as fierce as it appears. WordPress doesn’t advertise yet adds 60,000 new websites per day. Competitors like Wix, Weebly, Squarespace, etc. spend millions per year to get much smaller numbers. If you’re worried that you’ve never seen ads for WordPress, so can they really be that big? Let us show you that they are HUGE! If you’re on the fence about whether or not WordPress is right for your website, we’d love a chance to convince you it is.
WordPress Competition: The Proof is in the Spend
“WIRED: WordPress has quietly grown into a giant. What have you learned in building this platform?
Matt Mullenweg: What I’ve learned about growth is that it’s still largely word of mouth. All of our competitors like Wix and Squarespace have to spend $50 million to $60 million a year in advertising to get a much smaller numbers of users. With WordPress, if you look at the growth curve, it’s just happy people telling their friends about it. Now we sign up 60,000 sites a day, but these are people who heard or read about us, they didn’t see us in an ad in a magazine. That’s what is most valuable.”
Source: http://www.wired.co.uk/magazine/archive/2015/09/start/the-webs-unofficial-publisher