WordPress site owners who depend upon advertising for revenue have to be concerned about some new technology that’s included in Apple’s soon to be released iOS9. If you are a WordPress site owner who would call their business model “publisher” – meaning you run an advertising supported blog or other online media source – you need to know about this looming situation.
WordPress Site Concerns
“IOS 9, which is set for a Sept. 16 release, will allow owners of Apple’s newer mobile devices to download Web browser extensions that can block advertising from being shown while they browse the Web. The prospect has set off alarm bells at many media companies, but Apple extended an olive branch in the form of an app within the upcoming operating system called News, which will allow publishers to bypass blockers to serve their own ads or let Apple sell ads and share the revenue.”