Category: Small Business News

Beware False SEO Claims

If you received a call from a company offering “front page domination” of the Google Search Results, be careful. These sorts of false SEO claims are all to common these days.

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Multi-Step Sales Processes and Your Digital Marketing Approach

Introduction Many organizations employ a multi-step sales process. Potential customers pass through a series of steps or stages before making a purchase. The best example of this is used by many participants in the Software as a Service (SaaS) industry. Using digital marketing techniques such as workflows, lead scoring, email drip campaigns, webinars and free […]

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Berkshire County Lawyers Website Competitive Analysis Report

As consumer searching habits change, local businesses need to adapt to the new realities of running any organization that relies on the phone ringing to bring in new opportunities. Lawyers who rely on calls from potential clients are caught in this same conundrum. Unlike the days of the Yellow Pages where throwing money at the […]

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Beware ransomware schemes

Berkshire Direct is primarily a web developer. Other than website security, we don’t get involved much in PC security, network security or other small business IT topics. One of our good clients is going through an experience with a “ransomware” attack. If you don’t know about this malware, you need to become familiar with it […]

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Berkshire Direct Web Designers TV Commercial

TV commercial primarily about web designers we created for Berkshire Direct in June 2013. Web Designers TV Commercial The 30-second television spot includes a professional voice over. It is primarily focused on Berkshire Direct’s web designer business. The spot also talks about mobile ready websites, local SEO and social media work. Our full service onsite […]

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