Cruising around the web today and found this article about manufacturer marketing tools from Crain’s Cleveland Business.
Which Manufacturer Marketing Tools are Right for Your Business?
“With cloud-based CRM purchases by manufacturers expected to rise by 29% in 2015 (http://www.datixinc.com/discrete-manufacturing-technology/), the key to success for marketers in the manufacturing space is investing in tools that easily plug into these systems. Companies that don’t use existing CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) systems as a base risk wasting budget and complicating the technology landscape with disconnected data and toolsets.”
The author makes a great point here. Choosing to work with platforms that “talk” with your existing tools makes a bunch of sense.
“Google Analytics is a free tool used by almost all companies these days, so if you don’t have an account set up yet, it’d be a great idea to do so. Google Analytics is easily installed and provides companies an in-depth look at the visitors to their websites — where they come from, what pages they view, and which forms they complete. It even gets as granular as showing the demographics of visitors.”
If you don’t have Google Analytics installed on your website, you’re crazy. It’s pretty much that simple.
Thinking about manufacturer marketing tools for your manufacturing business? Let’s talk manufacturer marketing strategy today! Call Allen Jezouit or Luke Schulze at 413-458-1721 for more info.