Found this article on The National Law Review website yesterday that had some great law firm website statistics that every lawyer should know about. Some truly interesting stuff here. Remarkable to me that 87% of people who contact an attorney go on to hire and attorney and that 72% only contact one attorney. I’m a little surprised that only 38% of people use the internet to find an attorney. That will be 50% (or more) soon enough.
Specific Law Firm Website Statistics
Check out this list of law firm website statistics:
- 74% of prospects beginning a search online end up contacting the office via phone. (FindLaw U.S. Consumer Legal Needs Survey 2014)
- 87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
- 96% of people seeking legal advice use a search engine. (Google Consumer Survey, Nov 2013)
- 38% of people use the Internet to find an attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
- 62% of legal searches are non-branded (i.e., generic: “Phoenix divorce attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey 2014)
- 74% of consumers visit a law firm’s website to take action. (Google Legal Services Study Sept 2013)
- 25% of people researching legal topics visit YouTube during the process. (YouTube Internal Data 2012)
- 85% use online maps to find legal service locations. (Google Legal Services Study Sept 2013)
- 69% use both a smartphone and a PC for research. (Google Legal Services Study Sept 2013)
- 31% of all law firm related website traffic comes through mobile search (FindLaw Aggregated Hosted Site Data 2014)
- 71% of people looking for lawyer think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
Source: http://www.natlawreview.com/article/legal-marketing-stats-lawyers-need-to-know
If these law firm website statistics are news to you, let’s talk about how to take advantage of these for your law firm. Call Allen Jezouit or Luke Schulze today at 413-458-1721 for more information.