Archive for social media
Technology marches on. I am regulary blown away by how simple things can be when super smart software engineers figure out ways to take advantage of big picture opportunities.
We have built several ecommerce stores for clients on the BigCommerce platform. We just love it. BigCommerce has recently created functionality that allows a store owner to have a “Shop” tab on their Facebook page. We setup a few of these in the past week. One is for local maple syrup producers and alpaca farmers Sweet Brook Farm. You can check out the shop tab on their Facebook page here:
http://www.facebook.com/#!/SweetBrookFarm?sk=app_342349437729
The other one is for a former local non-profit now located in Boston, the National Patient Safety Foundation. You can check out the shop on their Facebook page here:
Creating the Shop pages in Facebook was a simple 3 step process.
- Install the BigCommerce app on the Facebook page.
- Tell the BigCommerce app the URL of the store’s home page.
- Click save.
That’s it. BOOM! You’re live with a fully featured shopping page embedding into your Facebook page. Unbelievable how slick and simple this is to work with.
Love that technology stuff …
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
When you think of online destinations for professional purposes, social networking sites tailored toward business users — like LinkedIn — probably come to mind.
Savvy small business professionals will find, however, that a crop of new startups offer them access to fresh technologies that help with professional networking, research, influence and community building.
While you’ve likely never heard of the startups listed below, each is gaining traction from early adopter audiences and is building consumer-facing products easily applied to common small business tasks. Some, especially Stipple and Marginize, could even help improve traffic to your site and engage visitors longer with more compelling reasons to stay put.
