Technology marches on. I am regulary blown away by how simple things can be when super smart software engineers figure out ways to take advantage of big picture opportunities.
We have built several ecommerce stores for clients on the BigCommerce platform. We just love it. BigCommerce has recently created functionality that allows a store owner to have a “Shop” tab on their Facebook page. We setup a few of these in the past week. One is for local maple syrup producers and alpaca farmers Sweet Brook Farm. You can check out the shop tab on their Facebook page here:
http://www.facebook.com/#!/SweetBrookFarm?sk=app_342349437729
The other one is for a former local non-profit now located in Boston, the National Patient Safety Foundation. You can check out the shop on their Facebook page here:
http://www.facebook.com/pages/National-Patient-Safety-Foundation/197731443331?v=app_342349437729&ref=ts
Creating the Shop pages in Facebook was a simple 3 step process.
- Install the BigCommerce app on the Facebook page.
- Tell the BigCommerce app the URL of the store’s home page.
- Click save.
That’s it. BOOM! You’re live with a fully featured shopping page embedding into your Facebook page. Unbelievable how slick and simple this is to work with.
Love that technology stuff …
Our good friend Amber Chand of the Women’s Peace Collection forwarded us this article from Mashable about maximizing revenue in your online store during the holidays. The article is full of good tips to take on matters ranging from quality control to security to promotions. Well worth the read for anyone in the e-commerce business.
Read the entire article here.
This client-facing presentation prepared for our use by the team at BigCommerce says it all.
