Consistent Blogging = Traffic

We recommend that most of our clients have a blog as an integrated part of their website. The logic for having a blog is simple and supported by industry trends and facts. Don’t miss this point: “the more consistent your blog posting the more traffic you will attract to your site”. This means, not only repeat visitors but new visitors as well. Here it is boiled down to an equation for those linear thinkers in the crowd. More Blog Posts + Consistency = SUM (more traffic + higher search engine rankings).

While most folks agree and understand that having a blog makes good marketing sense, I know that clients often worry about “having enough time” to keep up with their blog postings as well fear they don’t know what to write about or believe they are not a “good writer”.

Here are is the first tip in a series of ideas to ease the most common worries about blogging and help create consistency with your postings:

Make Sure Your Content is Reader Friendly: Try at all costs to keep your blog posts and content – articles, poems, photographs, videos – reader friendly. In other words, your readers must feel that they will gain or learn something by reading your posts and following your blog. Your readers should be at the center of every post – once you begin to start thinking like your target audience the closer you will get to understanding them.