Archive for February, 2011
That didn’t take long
By | On Feb 28, 2011 | CommentsWell, it sure didn’t take Google long to respond – with actions, not words – to the New York Times story that came out last week about JC Penney’s alleged “black hat” SEO techniques. According to today’s Wall Street Journal, Google has modified its search engine algorithms to prevent websites from using JC Penney’s techniques to game the [...]
Queen of the Mommy Bloggers – Content is King
By | On Feb 25, 2011 | CommentsOn a daily basis, we preach the value of “creating content” to our clients. A fair amount of the time, we get the look of (oh great, one more thing for me to do in my day-to-day). Clients who have seen the “content light”or are just tired of hearing us talk about the importance of [...]
Everyone Can Be A Hacker
By | On Feb 22, 2011 | CommentsTalk about some scary stuff! Evidently you don’t need a genius IQ and a ton of expensive hardware to be a cyber security threat anymore. That means all of us need to be on our guard. Unsecured wi-fi networks – like in coffee shops – are pretty scary places. Your personal information is evidently not [...]
Aladco goes green
By | On Feb 19, 2011 | CommentsBerkshire Direct client Aladco Linen Services was featured on iBerkhires.com on Friday, February 18, 2011 in this blog posted at The Watercooler: http://iberkshires.com/blog/TheWatercooler/886/Aladco-Goes-Green.html Great example of investing in our local economy, keeping jobs here, and being “green” at the same time. Kudos to the ownership and employees of Aladco!
The Dirty Little Secrets of Search
By | On Feb 19, 2011 | CommentsGreat article from the New York Times about how JC Penney allegedly manipulated Google placements using “black hat” techniques. http://www.nytimes.com/2011/02/13/business/13search.html