Archive for February, 2011
On a daily basis, we preach the value of “creating content” to our clients. A fair amount of the time, we get the look of (oh great, one more thing for me to do in my day-to-day). Clients who have seen the “content light”or are just tired of hearing us talk about the importance of content and just want us to stop talking – have started to do some neat things to start the process like; creating an editorial calendar for blog posts, determining in advance the pace and cadence of Facebook posts and using services like Hoot Suite to manage their content. We are very encouraged by this uptick in interest and will continue to beat the content drum so long as people continue to listen.
I ran across an article titled Queen of Mommy Bloggers in the NY Times which tells the story of of how Heather Armstrong uses content to power her blog – Dooce.com. The article is a fun read and features some pearls of wisdom about the importance of content. A quick summary about statistics for Heathers blog and insight into a her content driven life.
- dooce.com gets 100,000 visitors daily (keep in mind “she writes about her kids, her husband, her pets, her treatment for depression and her life as a liberal ex-Mormon living in Utah”) – amazing traffic numbers!!!
- she is the only blogger on the latest Forbes list of the Most Influential Women in Media, coming in at No. 26. Same list shared by Oprah and Tina Brown.
- she got fired “because her former company didn’t like what I had expressed on her blog / web site.”
- the most popular content on her site is about everyday things like; poop, spit up, stomach viruses and washing-machine repairs. And home design, and high-strung dogs, and reality television, and sewer-line disasters, and chiropractor visits. And countless other banalities of one mother’s eclectic life.
- “Nielsen estimates that Dooce sometimes has as many as six million visitors a month.”
- hundreds of thousands of visitors check in, regularly, to see what she is up to and read her blog.
- content insight 1: Develop your voice. Heather wrote in her voice, a personal narrative – how much fun is that? The takeaway – write about your passion and find your voice.
- content insight 2: Keep writing and when your tired, keep writing. Be consistent with your writing/postings.
- content insight 3: Be human – your readers are people too. So when you write, write to them as if the person reading it is actually a human.
- content insight 4: Write the Truth – good writing is about telling the truth. Take it from Heather - “say what others might have thought, or feared, or wondered, but had kept to themselves.”
The bottom line – when you write – try and connect with your readers as one person to another, keep it conversational in nature. Even when you are supposed to be writing about your law firm, your restaurant, your business – give people a sense that your business is a living, breathing entity run by real people. Share the personal narrative of your business!
PS – If you get stuck on what to write we have developed a great short list of 20+ tips and topics that will help you you can write about. If your interested, drop me a line and I will send it along email me at: jeff [at] berkshiredirect.com
Talk about some scary stuff! Evidently you don’t need a genius IQ and a ton of expensive hardware to be a cyber security threat anymore. That means all of us need to be on our guard. Unsecured wi-fi networks – like in coffee shops – are pretty scary places. Your personal information is evidently not safe there in the least.
A recent New York Times story, “New Hacking Tools Pose Bigger threats to Wi-Fi Users” (Kate Murphy, Feb 16, 2011) provides some startling info.
“You may think the only people capable of snooping on your Internet activity are government intelligence agents or possibly a talented teenage hacker holed up in his parents’ basement. But some simple software lets just about anyone sitting next to you at your local coffee shop watch you browse the Web and even assume your identity online.”
Read the entire story here.
Great example of investing in our local economy, keeping jobs here, and being “green” at the same time. Kudos to the ownership and employees of Aladco!
Great article from the New York Times about how JC Penney allegedly manipulated Google placements using “black hat” techniques.
Berkshire Direct is the by far the best web development team I’ve had the pleasure to work with. Prompt, attentive, knowledgeable, and detail-oriented—what more can you want?
Date: Tuesday, February 22, 2011
Place: The Orchards, Adams Road, Williamstown
Speakers: Kevin Ellingwood, Jeff Stripp, and Allen Jezouit
Cost: FREE for Chamber Members
The team from Berkshire Direct will conduct another Chamber Business Seminar on Tuesday, February 22nd at the beautiful Orchards Hotel to talk about making the web work for your business. This presentation will focus on conducting sales transactions online, walking through the strategies and tactics required to be successful. Reservations are requested. Please call (413) 458-9077 or email firstname.lastname@example.org.
Berkshire Direct’s newest partner, Kevin Ellingwood, ran Victoria Secret’s website business for 5 years and followed that up with a stretch running the website and marketing for a successful online medical durable goods marketer. When combined with the Berkshire Direct team’s other experiences in the online world, this seminar will bring you valuable perspectives on the strategies and tactics required for successful eCommerce in 2011 and beyond. The seminar will be relevant for folks considering the move to online sales as well as folks already selling online who are looking to grow their business.
Please contact Judy Giamborino at the Williamstown Chamber at (413) 458-9077 or via email at email@example.com to confirm your seat.